Six weeks of business fundamentals for founders already in business

businesses

18

industries

11

live sessions

6

certificates

12

Challenge

Students and recent graduates were already running real businesses, with customers and cash coming in. They needed the fundamentals, in a format that respected how little time they had.

Approach

We kept it to six evenings with one fundamental each: product positioning, customer research, digital marketing, government compliance, sales and pitching, and financial literacy.

Solution

A six-week pilot cohort, with three sessions led by guest trainers and a recap email after every session so that missing an evening did not mean falling behind.

Result

Eighteen businesses from eleven industries took part and twelve founders earned a certificate of participation. The programme went on to a second edition.

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