Real problems. Practical solutions.

How the work gets done, told the same way each time: the challenge, our approach, what we built and what changed.

Mwega DigitalCampaign strategy

A December campaign with three audiences and one emotion

BCDIP, December 2023. Delivered as Comrades Market.

Challenge
BCDIP runs learning and networking for Kenya's built industry. Its yearly 12 Days of Christmas offer had to do three jobs at once: win back customers from earlier campaigns, convert mailing-list subscribers who had never bought, and reach new leads.
Result
Half of the campaign's customers were returning customers.
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Mwega AcademyCohort training

Six weeks of business fundamentals for founders already in business

The Business Clinic, 1st Edition, November 2024 to January 2025. Delivered as Comrades Market.

Challenge
Students and recent graduates were already running real businesses, with customers and cash coming in. They needed the fundamentals, in a format that respected how little time they had.
Result
Eighteen businesses from eleven industries took part and twelve founders earned a certificate of participation. The programme went on to a second edition.
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Case study coming soon

Challenge
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Approach
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Solution
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Result
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Case study coming soon

Challenge
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Approach
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Solution
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Result
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